Advertising builds awareness, which leads to preference, which can lead to loyalty for a product or company.

By studying the product and the competition, a position or a promise can be invented to make customers more likely to buy your brand. An image or a personality is developed and a language that your customers can relate to is used to create the ad.

We look for a big idea that fits the strategy perfectly, making the reader stop when they see it, and that can be used over time to build brand loyalty.

Read these case studies to stimulate your own thinking about how better advertising can help your brand.

1. Gel-Pak; After a series of acquisitions, even the firm's customers had no awareness of the range of products offered

2. Ask Elliott; Driving traffic to the company's Website

3. High Vacuum Apparatus; Creating an image for a company that had not advertised in years

4. Siliconrax-Sliger; Series of ads aimed at a Generation X readership

5. HVA: a plain, ole product brought to life